The game that helps early-stage startups
become market-ready
Imagine startup support aligned to the stage a business is at.
It’d make applying the advice just that little bit easier. wouldn’t it?
Most new businesses don't fail because they lack ambition. They fail because they never got the right support at the right time.
StartUp Game isn't just for founders — it's for the programmes that support them.
Scale from 10 founders to 10,000 with zero extra cost or team time.
Build a pipeline of educated, engaged, diverse founders who arrive ready to go.
Get founders commercial-ready, before they reach your door.
Watch the trailer (trust us, it’s a goodun!)
The founder education platform that de-risks and helps businesses achieve market readiness.
Select which stage your business is at
Your journey is personalised from day one. Tell us what stage you’re at (validation, MVP or traction) and complete a series of missions designed to help commercialise your idea.
Win time with mentors with experience in your industry and at the stage your business is at
Cash in your winnings at the reward shop. Prizes include time with mentors with experience in your industry, perks to get you set up, and even a Steve Jobs turtleneck.
Feel confident in building your idea and talking to potential customers.
Much business growth support is shared by people who’ve never started from scratch. You’ll be guided along a process, with no silly theory in sight.
What People Are Saying
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"I learned more in two hours of StartUp Game than in three months of watching startup content."
— Beta Founder
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"A warming track that actually warms founders up."
- Accelerator Programme Director
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"Helps de-risk potential startup investment opportunities."
- Angel Investor
Example game play
watch game play
built for the people supporting early-stage founders
Business support providers looking for a scalable way to give grassroot founders somewhere to start, learn, and grow.
So when they reach your programme, they’re ready to make the most of it.
Entrepreneurial teams looking for a way to support graduates with a structured way to take an idea from spark to startup.
An engaging way to deliver the importance of commercialisation.
Those who invest in startups.
Think of us as the founder readiness layer for the capital behind high-potential businesses — helping you de-risk before you write the cheque, and diagnosing where to work on.
Supported by
More info
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Contact Us
We’re on the look out for founders to test game play, business support programmes who want to help grass-root businesses, and nice humans to promote this.
